Creating Culture: Why products are just the tip of the iceberg for luxury

20partners-dutyfree Moncler_Genius_LFW-1024x568 Creating Culture: Why products are just the tip of the iceberg for luxury Journal  travel retail luxury

By Marco Passoni The announcement earlier this month that Pharrell Williams will become the new Creative Director of menswear for Louis Vuitton, succeeding the late Virgil Abloh, made headlines around the world. For me, and for many in the industry, it is an inspired choice. It demonstrates LVMH’s dedication to much more than simply creating […]

How to create the perfect experience for travelling shoppers

20partners-dutyfree SMS-Blog-1-1024x576 How to create the perfect experience for travelling shoppers Journal  travel retail Strategic Mystery Shopping

By Marco Passoni Creating the perfect impression and experience for travelling shoppers is more important than it has ever been. At 2.0 & Partners, our international team spends every day airside to ensure we understand every part of the customer experience, and how it impacts our partners’ business. Nowhere is this clearer than in our […]

Paris or Hainan? Where next for Chinese shoppers?

20partners-dutyfree PoH2-1024x538 Paris or Hainan? Where next for Chinese shoppers? Journal  travel retail China

By Marco Passoni I saw an interesting article on the Fashion Network website last week, which posed an interesting question in relation to China’s luxury shoppers now travel restrictions in the country have been eased: Paris or Hainan? Since news of the change to China’s travel rules on 8 January was announced, both the luxury […]

Why 2023 must be the year of the pop-up in travel retail

20partners-dutyfree BV-PU-Cover-1024x665 Why 2023 must be the year of the pop-up in travel retail Journal  travel retail

An idea popped into my head last year and it is one which I believe should be a guiding light for travel retail over the next 12 months: Let us make 2023 the year of the pop-up in this market. I have long been among those calling for a new look at how we use […]

7 highlights from the luxury sector in 2022

20partners-dutyfree Highlights-26-12-1024x695 7 highlights from the luxury sector in 2022 Journal  travel retail luxury

With 2022 almost behind us, this is a good moment to take stock and recognise some of the moments where the luxury and luxury travel retail markets truly excelled themselves in the past 12 months. Despite the challenges and calls from many – myself among them – for brands and retailers to think bigger and […]

7 New Year’s Resolutions for the travel retail market

20partners-dutyfree New-Years-Resolutions-19-12-1024x640 7 New Year’s Resolutions for the travel retail market Journal  travel retail luxury

By Marco Passoni As much of the world heads into the holiday season, all of our thoughts must turn to the year ahead. If 2022 has been the year we laid the foundations of our new normal, 2023 is the year we must build it. Here are my resolutions for our market over the next […]

Christmas Wish: Let’s create a more sustainable and united world

20partners-dutyfree XmasBlogPic-1024x576 Christmas Wish: Let’s create a more sustainable and united world Journal  travel retail

By Marco Passoni When we look back, I think we will see 2022 as a formative year – both for our industry and for the planet as a whole. If the pandemic was a reset which brought about seismic shifts in our world, then this was the year when we started to build the ‘new […]

What we have learned in 2022 in luxury and travel retail

20partners-dutyfree Looking-Back-blog-12-12-1024x576 What we have learned in 2022 in luxury and travel retail Journal  travel retail Sustainability luxury digital

By Marco Passoni As we bid farewell to 2022, we are putting behind us a year which I believe has shaped the future of how we will do business in both the luxury and travel retail markets. The trends and changes which we have grappled with in the past 12 months will define many of […]